Case Study · Refokus
Cinematic
marketing for refokus.
How we built and optimized a highly visual, fast-loading marketing platform that drives organic search conversions and provides immersive user interactions.
Case Study Details
Decoupling animation loops from scrolling behaviors
The Objective
Build a highly engaging marketing platform featuring complex page transitions, micro-animations, and full responsiveness, without affecting SEO indexing and edge performance.
Edge Delivery
By configuring Vercel edge functions and geographically distributed CDNs, we pre-rendered pages static-style to achieve sub-400ms Largest Contentful Paint.
Cinematic Motion
We decoupled Framer Motion trigger states from scroll execution loops to achieve zero-jank scrolling and fluid 120Hz interface responsiveness.
Technical Stack
Engineered using Next.js App Router, Tailwind CSS, Framer Motion, and Sanity CMS for seamless content updates.
Performance Outcomes
Proven speed, exceptional conversions.
<0.4sLargest Contentful Paint (LCP)
100Lighthouse Performance Index
3.2xIncrease in client conversion rates